DMA Offers Mobile Marketing Help

The Direct Marketing Associations (DMA)) Mobile Marketing Council has released a series of Mobile Marketing Help Notes aimed at guiding businesses through the multitude of commercial options available to them.
The 12-part series of has been written by industry experts including Nick Fuller, Chair of the DMA Mobikle Marketing Council, Jonathan Bass, Managing Director of Incentivated and Vice-chair of the Council, and Mark Brill, CEO of txt4ever. The Help Notes provide practical insight into several areas including Ad Funded Mobile Content, Java Embedded Applications and Mobile TV. They are available on the Mobile Marketing Councils microsite here.
The DMA is focused on supporting all direct channels available to marketers and increasingly this means looking at digital media, says DMA Chairman, Rosemary Smith. Mobile is the newest and most personal of channels and the publication of these Help Notes will ensure that members can keep up with the latest trends. Working in collaboration with the DMAs Mobile Councils Events and Best Practice initiatives, we believe that this development will further enhance the critical support available to members in meeting the challenge of integrating all channels.