The DMA (Direct Marketing Association) is staging a one-day Effective Mobile Marketing event, designed to help marketers use mobile effectively in campaigns, and as part of a long-term CRM strategy.
The event takes place at The Magic Circle in London on 18 November, and will feature sessions on mobile basics, case studies, and maximising the benefits of the mobile channel. Speakers include Nick Fuller, Chair of the DMA Mobile Marketing Council, Tim Carrigan from TXT4, Alex Meisl from Sponge, Jonathan Bass from Incentivated and Hugh Griffiths from O2.
The event costs 225 for DMA members, 295 for non-members. More information and booking details here. 
