The Direct Marketing Association (DMA) has rebranded to become the Data & Marketing Association (still DMA). Under the new name, the marketing trade association has incorporated its learning, talent, and membership divisions.

The new entity’s leadership team will be made up of Chris Combemale, CEO; Rachel Aldighieri, MD; Andy Dorling, general manager of learning solutions; and Kate Burnett, general manager of DMA Talent.

The DMA represents more than 1,000 member organisations from brands, agencies, and marketing services companies. It has seen 100,000 professionals undertake Institute of Data & Marketing (IDM) training, and thousands of students and education providers participate in DMA Talent’s initiatives.

“With a classroom to boardroom mission, we’ll nurture the next generation of aspiring marketers through DMA Talent, educate marketers through our world-renowned Institute, guide and inspire leaders and influence our industry based on our people first, customer-focused principles,” said Combemale.

“Our integrated approach will empower member organisations, IDM professionals and the broad array of talent coming into our industry to responsibly produce more value for customers through intelligent marketing, creativity and accountability.

“By leading the conversation on intelligent marketing, promoting inclusivity and diversity, advocating responsible marketing and best practice, the DMA will champion the interests of all stakeholders. An integrated approach gives DMA members enhanced benefits and opportunities across our learning solutions and talent initiatives.”