DMA Targets Mobile Effectiveness

The (DMA) Direct Marketing Association is to stage a one-day Effective Mobile Marketing workshop at The Magic Circle in London on 16 November. The event will include presentations and case studies, and is designed to help delegates increase the effectiveness of their mobile campaigns, and gain a better understanding of the psychology behind consumers participation in mobile campaigns. There are sessions on regulations and best practice; location-based services; couponing and ticketing; user-generated content; and future-gazing.
Charles Ping, Head of CRM at Guardian Newspapers, is chairing the event, and speakers include Nick Fuller, Chair of the DMA Mobile Marketing Council;  John Graham, Marketing Director at Trinity Mobile; and Hugh Griffiths, Vice President, Group Strategy at 02.
More information from Hannah Lang at the DMA on 020 7291 3344 or via email.