DMA to Stage Mobile Workshop


The Direct Marketing Association (DMA)
is staging a one-day Interactive
Mobile Marketing Workshop in September, designed to give delegates
hands-on experience of the new mobile marketing technologies available,
find out how to implement and use them, and learn about the costs
involved.   Experts will demystify some of the jargon, give understandable
explanations of the various technologies and give delegates the
opportunity to take part in live demonstrations, and see mobile
marketing in action.
Case study presentations will explain how successful campaigns were
executed and promoted, and the results they achieved. Delegates will
also have the opportunity to talk specifics to any of the speakers on a
one-to-one basis.
Speakers include Paul Berney, Managing Director of Response Mobile; Nick Fuller, Owner of Nick Fuller Digital DM; Jonathan Bass, Managing
Director and Robert Thurner, Commercial Director at Incentivated; Alex
Meisl, Chief Executive of Sponge; and Tim Carrigan, Chairman and CEO of
TXT4.
Topics covered in the first session will include the demographics of
mobile marketings key audiences; how to put a campaign together; how
to comply with legal requirements; and how to make money from mobile. The second session will look at the technologies used for mobile marketing, while the third will cover case histories.
The Workshop takes place on Wednesday 6 September 2006 at The Business
Design Centre in Islington, London, from 9.30am 5pm. It costs 199
(+VAT) for DMA members, 259 for non-members.
You can get more information about the event and download a brochure here,  or have information on the event sent to your mobile by texting DMA to the shortcode 82222. To book, contact Hannah Lang on 020 7291 3344 or via email.