The Direct Marketing Association (DMA) is staging its latest Mobile Marketing Workshop on 10 July at the Business Design Centre in Islington, London. The event will cover key findings from the latest research into the mobile consumer, and will also look at costs associated with the channel; mobile advertising; content download; user-generated content; and location-based services. There will also be case studies, and an Interactive Try The Technology session, where delegates can experience mobile messaging, couponing, ticketing and content download at first hand.
Speakers Include Nick Fuller from Nick Fuller Digital DM; Paul Berney, Managing Director of Response Mobile; Robert Thurner, Commercial Director of Incentivated; John Graham, Marketing Director at Trinity Mobile; Nick Weatherall, Head of Sales at Future Publishing; Alex Meisl, Chief Executive of Sponge; Matt Jerwood, Director of Business Development at WAYN.com; and Nicholas Cuminsky, EMEA Account Manager at AdMob.
The event costs 199 for DMA members, 249 for non-members. For more information, or to book a place, call Philippa Kehyaian on 020 7291 3344, have a look here or send an email to [email protected] 
