Summits Yellow

Dmexco 2017: YouAppi

Tim Maytom - Sponsored by: YouAppi

Moshe Vaknin, founder and CEO of YouAppi, catches up with David Murphy to discuss how performance branding is driving efficiency and performance, and why good audience data is so crucial to firms looking to reach consumers with mobile video.

Check out our Dmexco tag for more coverage from this year's gathering of digital marketers

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