Dmexco 2018 - Balancing Data with Appsumer

Mobile Marketing - Sponsored by: Appsumer

With growing amounts of data available to marketers, knowing how to use it intelligently is an increasingly complex challenge. Tim Maytom talks to Shumel Lais, CEO of Appsumer, about how the firm helps clients tackle this opportunity, how user acquisition can benefit from big data, and what the future looks like for the company.

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