Dmexco 2018 - Crossing Devices with Cake

Tim Maytom

At Dmexco 2018, Tim Maytom meets up with Garth Harris, vice president of operations at Cake, to discuss how the firm's Journey proposition has changed over the last year, and how customers are approaching the challenge of cross-device attribution.

Check out our Dmexco 2018 tag for more coverage and videos from one of the digital marketing industry's biggest shows.