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Dmexco 2018 - Leading Viewability with InMobi

Mobile Marketing - Sponsored by: InMobi

Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the company's determination to lead in viewability, and addressing programmatic frustrations.

Check out our Dmexco 2018 tag for more coverage and videos from one of the digital marketing industry's biggest shows.