Digital advertising company DMG has announced a management and control platform for mobile advertising. Called Traffiliate for Mobile, the platform allows clients to see information about a mobile campaign in real-time. 

Traffiliate for Mobile allows users to view campaign data in terms of countries, operators, OS, device make and model, browsers, as well as logging the type of traffic and publisher of the ad. These advanced user profiling and conversion tracking features allow advertisers to focus on the best-performing channels, says the company. 

The platform also gives users unified reporting capabilities which make campaigns easy to monitor, control, and analyze. The company says that by using these reports, advertising clients can easily tweak campaigns to get the best results. 

According to Inbar Chap, Co-CEO of DMG: “In todays complex mobile realm, where advertisers face so many challenges – including the need to understand and control multiple parameters and sources – DMG mobile uses Traffiliate for Mobile to provide the first comprehensive answer – making it easier for brands and agencies to embrace mobile advertising in their marketing mix.”

Traffiliate for Mobile has been in use pre-launch – you can read a case study on its management of a campaign for CLIQ here.