DMG Hands Mobile Ad Task to Amobee

Mobile ad firm Amobee has entered into a partnership with DMG (DSNR Media Group), a global ad network and provider of digital advertising solutions for online, mobile, and social. The deal will see Amobee provide ad serving and mediation services to DMG’s 500+ mobile publishers and ad networks worldwide, using Amobee PULSE.

Amobee says that PULSE will enable DMG to derive the highest ROI by offering data-rich mobile ad inventory to advertisers, with highly customized integration options and in-depth reporting.

“DMG’s fast-growing mobile ad network required a state-of-the-art, robust mobile ad platform to monetize its massive supply of mobile inventory on a global scale,” said Shalom Berkovitz, CEO of DSNR Media Group. “Amobee PULSE was a natural choice to complete our mobile ad network optimization layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time.”