DMG (DSNR Media Group), which provides digital advertising solutions, has released the latest version of its Traffiliate for Mobile platform, including new targeting capabilities, landing page optimisation, and automatic media plan generation.

Using patent-pending technology, Traffiliate for Mobile automatically analyses and optimises hundreds of mobile variables with the aim of generating the best media plan, with precise targeting that will meet CPA goals for mobile advertisers.

Traffiliate for Mobile monitors a wide range of parameters, including carriers, operating system, device make and model, publishers, location, browser, and connection type to find the combination that delivers the highest conversion rate, enabling advertisers to focus on best-performing channels for more precise and cost effective media buying. It aggregates and manages multiple mobile parameters to unified reporting, allowing a full comparison between DMGs network publishers, to find the best match to its advertisers.

DMG also offers advanced tracking and unified reporting across multiple platforms, HTML5 creative for the most engaging mobile ads, and consulting services for boosting mobile campaign performance.

“With the increasing demand for effective mobile advertising, there is an urgent need for new methods for mobile ad measurement, analysis and optimisation,” said Hilla Dagan, director of DMG’s Mobile Division. “We are committed to enabling advertisers to take advantage of this growing mobile opportunity by continuously creating new technologies and services to successfully track, engage and convert mobile users.”