Dobbies launches integrated campaign focused on value-for-money

David Murphy

UK garden centre chain, Dobbies, has launched a multichannel campaign, ‘Spring’s a Big Deal at Dobbies’, developed in partnership with creative agency, Elvis.

With cost of living remaining front of mind for UK consumers,, Dobbies is choosing to focus on value-for-money in order to enhance brand awareness and consideration, and to drive footfall and sales in its stores and onlin

The campaign celebrates the significance of Spring for UK gardeners from all walks of life. It aims to reassure shoppers that a visit to Dobbies will give them everything they need for their garden, with quality and cost at the forefront.

Leading with a 20-second film, the campaign plays with fun, visual metaphors to represent the huge bargains available at the retailer, with products being blown up to incredible sizes, to the amazement of gardeners. It will run across broadcast video-on-demand, out-of-home and digital audio, supported by activity across digital display, social and eCRM.  

“Following the success of ‘Spring It On in 2022’, we’re excited to reveal what we hope will be our biggest and best Spring campaign to-date,” said Louise Niven, Customer Director at Dobbies. “We want to show all gardeners the great value available at Dobbies, whether they’re established gardeners or novices giving it a go for the first time.”