The RSPCA (Royal Society for the Prevention of Cruelty to Animals) has launched a mobile game called MobiDog to help spread the message of responsible pet ownership.
Following the success of the cyberpet – a pet that lives on your  desktop and needs to be looked after – the RSPCA decided to create a new tool for mobile phones, in conjunction with the games developer, digital communications agency, Lateral.
The game has five sections, each designed to teach players about animals different needs, from food and water to company and exercise.
The aim of the game is to educate the user on the Animal Welfare Act 2006, which places a duty of care on pet owners to ensure they look after their pet, says RSPCA campaigner, Helen Ball. The main aim is to convey, in an entertaining way, an animals prime welfare needs, which include the need for food and water, shelter, exercise, and companionship and veterinary care when necessary. Mobidog is interactive, playful and educational, with a competitive slant, which we hope will help get the message about looking after pets properly to a young audience.
To download Mobidog to your phone text GAME to 60022 or go to www.rspca-cyberpet.com