Dolby Updates Dolby Media Generator

Dolby Labs has unveiled the latest version of Dolby Media Generator, its professional pre-processing and encoding tool for mobile content. According to Dolby, the tool gives content creators an integrated and simplified content processing solution for video and multichannel audio encoding, and provides authenticated and high-fidelity content that can be delivered to consumers’ handsets. It optimizes video and audio content for more reliable and efficient delivery on bandwidth-constrained mobile devices, ensuring higher playback quality and a richer consumer experience.

“Dolby Media Generator is now more powerful, with H.264 video encoding added to its advanced audio encoding and metadata capabilities to provide a fully integrated one-stop solution,” says Rolf Schmitz, director, Mobile Marketing at Dolby Laboratories. “It brings a true end-to-end industry solution for the mobile content supply chain, is compatible with more than 800 legacy handset models, and is an ideal solution for the next-generation of multichannel entertainment devices equipped with Dolby Digital Plus, like the new Nokia N8.”

Dolby Media Generator also provides automatic validation and repair of source media to optimize quality control, and adds a choice of metadata for more accurate tracking, reporting, and file presentation. Compression algorithms ensure that production values and the integrity of the content are maintained across the entire creation and distribution chain, providing rich, unsurpassed audio and video entertainment to mobile users.

Digital music service providers such as Omnifone and Rhapsody are currently using Dolby Media Generator to optimize their music libraries for online delivery. In addition, the new online music video service, Audiotube, tested and has now adopted the latest version of the tool to prepare its content for online delivery to the consumer.

“We want to make Audiotube the easiest place on the internet to discover and access independent music videos. But as people who care about the quality of music, we also want to ensure that we deliver music videos in amazing quality,” says Audiotube CEO, Scott deMercado. “In Dolby Media Generator, we believe we have found a solution to deliver high-quality video and audio that reflects the values of the exciting and innovative services Audiotube will bring to the market in the next few weeks.”