Dominos Brings Pizza Ordering to the iPad

Pizza delivery firm Domino’s Pizza has launched a free iPad app that enable customers  to order pizzas in a few swipes. Developed by Somo, the iPad app is the latest mobile addition to Domino’s ordering methods and sits alongside its existing iPhone and Android apps.

iPad users simply need to enter their postcode, and the app will automatically locate the nearest Domino’s store. Users can then scroll through a carousel style menu to select their favourite pizzas, sides, desserts and drinks. Pizzas can be customised by choosing the base and pizza size, selecting the pizza sauce, and then scattering on a range of toppings by tapping the screen.

Having selected their pizza, iPad users can also choose from a range of sides, desserts and drinks and view the store’s latest meal deals. With PayPal available as one of the payment options, pizza lovers can place their order and pay via the app in just a few clicks.

“(According to Apple) sales of iPads are currently growing faster than iPhone, and with the introduction of our new ordering app, we are keen to capitalise on this opportunity,” says Domino’s Pizza sales and marketing director, Simon Wallis. “We have achieved fantastic sales to date through mobile channels – our iPhone app generated £10m in pizza sales in just eight months – and we expect this trend to continue with our new iPad app and further take-up of our existing apps for iPhone and Android.

“We want to make sure that ordering a pizza is quick and easy for our customers however they do it and wherever they are, whether it’s sitting on the sofa or commuting home on the train. We have worked very closely with Somo to build an app in true Domino’s style, which is not only user-friendly but fun too.”

The app is available now as a free download from the App Store.