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Domino's Clocks Up £10m in Mobile Orders

David Murphy

Domino’s Pizza has revealed that it has topped sales of more than £10m through its mobile channels. The company’s mobile offering has also been bolstered today, with the launch of an Android pizza-ordering app.

Domino’s existing mobile channels include an iPhone ordering app and a mobile-optimised website. The iPhone app, launched in September, has achieved over 500,000 downloads to date.

Domino’s mobile-optimised website was introduced in December, making it possible for non-iPhone users to order pizza whenever and wherever they are. Now, says Dominos, sales taken through the iPhone app and mobile-optimised ordering site have topped £10m.

The Android app has many of the same features as Domino’s iPhone app, including a carousel-style menu, enabling customers to select their favourite pizzas, sides, desserts, subs and drinks. Pizzas can be customised by pinching to resize the base and scattering on a range of tasty toppings, before sending the order to the store. Android users also have the chance to win money off their next order by popping their pizza in the oven and swiping or blowing away the steam to reveal a code. Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.

“We first launched online ordering 10 years ago and, based on its phenomenal success, we were keen to capitalise on new opportunities created by mobile channels,” says Domino’s sales and marketing director, Simon Wallis. “With sales of Android phones reported to be up 810 per cent year on year (source: GfK), we’re excited about what the future holds with the launch of our new app, which will allow even more pizza lovers to order on the move.”