Domino’s has launched a campaign to promote its app, using NFC-enabled outdoor advertising to directly drive downloads.
Following on from the bus T-side posters that have gone live this week, 6-sheets will be rolling out to bus stop locations equipped with NFC chips. For non-NFC handsets, the posters will also feature a QR code. When scanned, users will be taken to a landing page to download the app. 
Arena Media and Iris are behind the campaign, which is intended to combat consumers tendency to order pizza less during the summer months.
