Domino's Pizza is launching a 'tweet-to-order' service in the US which makes it possible to order a pizza over Twitter with a hashtag – or even just an emoji.
If customers log into the Domino's site and pair it with their Twitter profile, then select an 'Easy Order' pizza, they can place that order by tweeting '#EasyOrder' to the @Dominos account.
From 20 May, the service will get even simpler, adding the ability to order by tweeting the Domino's account using the pizza emoji. Domino's promoted the launch on Twitter with a day of tweets consisting entirely of the pizza icon and punctuation.
…@ , @ ?
— Domino's Pizza (@dominos) May 12, 2015