dotMobi, which specialises in the development and discovery of quality mobile content, has unveiled goMobi, which is designed to help businesses create and publish quality mobile websites in  minutes. dotMobi says that goMobi brings together the breadth of traditional content management systems with the speed and simplicity of mobile website builders to create  sophisticated mobile sites that work on all handsets (with a browser), but at a very low price point.

Targeted primarily at small-to-medium sized businesse,  as well as mobile developers and designers, goMobi lets businesses engage current and potential customers with sites that recognize the capabilities of each mobile phone and display the site’s content so that it looks its best on that handset.

“All goMobi sites use a friendly, icon-based design, and all goMobi sites automatically recognize what handset your customer is using, so goMobi sites make every phone seem like it’s a smartphone. Because of this, your customers will always associate your company with a good mobile experience, no matter what phone they’re using,” says dotMobi CEO, Trey Harvin.

dotMobi recently commissioned usability research firm Human Factors International to survey global attitudes towards the mobile web in the US, India, Germany and China. The company found that 53 per cent of respondents regularly use a mobile phone to access mobile websites, while only 26 per cent attempt to access standard desktop sites on mobile phones. Further, 83 per cent of participants said they would prefer to visit a ‘made-for-mobile’ website on their phone or other portable device, rather than a desktop version. And according to Web measurement firm Gomez, 61 per cent of mobile web visitors are less likely to visit a website again if they have a bad user experience.

dotMobi says that goMobi was designed to meet these expectations while making the experience of building a mobile-specific website as easy as possible. The solution incorporates mobile coupons and reservation requests, as well as external, third-party applications, adding functionality and localization for businesses, and a distributed distribution model for application developers & channel partners.

goMobi also incorporates tools that allows developers to control the automated transformation of desktop website content to mobile-friendly content, as well as accessing HTML metatags for site items, plus advanced device detection capabilities.

There’s more information here on your PC, and at http://go.mobi on your phone.