Performance-based marketing company DoublePositive has launched ReadyForMyQuote, a mobile pay-per-call portal designed to help consumers find and buy a product or service quickly, over the phone. The company says it is already seeing success in the insurance, home services and security industries. 

“We’re already delivering over 250,000 calls to our clients each month,” said JT Benton, vice president of mobile marketing at DoublePositive. “Calls from consumers are generated by leveraging millions of impressions on the mobile web targeted to specific audiences. The initial response has been incredible.

“For years, the performance markets have been hamstrung by affiliate marketers selling shared leads and, in many cases, fraudulent records.  DoublePositive and ReadyForMyQuote are changing that. We buy into the mobile impression base at the top of the funnel and deliver calls from net-new interested consumers directly to our advertiser partners. All leads are exclusive, and all campaigns run at a 100 per cent contact rate.”

There’s more information about ReadyForMyQuote here.