Doughlicious targets 100,000 consumers with its biggest ever sampling campaign

  • Wednesday, July 19th, 2023
  • Author: Tim Green
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London-based cookie dough brand Doughlicious is planning a ‘Summer of Dough-Chi’ sampling promo across the capital.

The firm will be tempting Londoners with free frozen treats across Battersea, Waterloo, Victoria, Angel, King’s Cross, and Marylebone. The promo will feature three of its most popular flavours: Chocolate Chip, Chocolate Truffle, and Strawberry Eton Mess ice cream.

Doughlicious describes its Dough-Chi as cookie dough wrapped around ice cream and rolled in a perfectly matched cookie crumb. The snacks are gluten-free, organic and without any added refined sugars. Doughlicious hand-crafts the products at its own factory in Acton.

Kathryn Bricken, founder of Doughlicious said, “The launch of the Summer of Dough-Chi marks an exciting next step on our mission to provide a moment of joy to as many people as possible with a bite of our Dough-Chi. This is the only product of its kind and we can’t wait for even more Londoners to try it.”