UK delivery company DPD has seen its mobile-optimised site attract over 1m unique visitors since it launched in November 2011. The mobile site was the first, DPD says, to let customers track their packages or rearrange delivery from their mobile.

The company also rolled out QR codes onto its sorry we missed you calling cards, which can be scanned to go directly to the relevant page for their package – over 55,000 deliveries have been rearranged using these codes.

“At DPD, we recognise the powerful impact technology has in helping us in delivering outstanding customer service – which is central to our business,” says Dwain McDonald, CEO of DPD. “The rapid adoption of smartphones has led to a dramatic rise in mobile internet use. The figures speak for themselves. Since its launch towards the end of last year, over 1m people have used the mobile site to track more than 2.5m parcels. The feedback from retailers has been overwhelmingly positive.”