Drawbridge and Retargetly link up to bring cross-device identity to LATAM

Tyrone Stewart

Drawbridge RetargetlyIdentity management company Drawbridge has teamed up with Retargetly, a data management platform and exchange that focuses on Hispanic audiences, to bring the Drawbridge Connected Consumer Graph to Latin American brands and agencies for people-based marketing and analytics.

Retargetly uses its proprietary segmentation technology and audiences of over 200m unique customers to power publishers, marketers and advertising agencies in LATAM. It is leveraging Drawbridge’s technology to connect audiences across devices, delivering a more complete view of consumers for their clients.

“We help our clients provide unique experiences for their customers, and in today’s multi-device world, helping them understand consumers across different environments is key,” said Daniel Czaplinski, Retargetly CEO. “Drawbridge’s solution is truly global, enabling us to provide new capabilities not only within Latin America, but also other countries including United States.” 

The Connected Consumer Graph includes more than 1.3bn consumers across 3.3bn devices, representing 75 per cent of global active consumer devices.