Drovo launches exclusive OOH partnership with Bolt

Transit media advertising company, Drovo has announced its partnership with taxi service, Bolt.

As a result, the agreement sees Drovo become the singular promotional display partner for Bolt’s fleet of taxis across the UK.

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The partnership also allows for more efficient branded vehicle wrapping turnarounds, lower-cost campaigns and smoother scalability for its advertising clients, Drovo claimed.

It also grants access to a range of new benefits for the drivers subscribing to this new partnership, such as the opportunity to boost income by up to £2,000 per year.

Drovo Founder & CEO, Artjom Jekimtsev, said: “Bolt is an exciting step forward in Drovo’s growth journey and a big win for our advertising partners.

“Through this partnership, which unlocks exclusive access to a large volume of highly incentivised, long-term committed TXE drivers, advertisers will benefit from maximum campaign exposure and brand visibility across the most active fleet of premium hybrid taxis in London.”

Bolt UK, Senior Operations Manager, Markian Iwaniw, added: “We’re committed to being the best platform for drivers and this new partnership with Drovo provides another reason for black cab drivers to sign up to our platform. Once they have, all drivers have to do is enter their details on the Drovo website, agree to the terms and then they are set to start earning money through the advertising partnership.

“This partnership, combined with the fact black cab drivers are currently benefiting from 0% commission, highlights why we are the platform of choice for black cab drivers in London.”