du, the integrated telecom service provider in the United Arab Emirates, has selected several products from the Openwave Context Aware Mediation suite to help it better manage and monetise its mobile network traffic through the optimisation of web and video content delivery to a wide range of mobile devices. The products include Openwave Media Optimiser, Openwave Web Optimiser, Openwave Integra, Openwave Web Adapter, and Openwave Media Adapter.
“We wanted the most efficient way to manage our growing network traffic so that we could improve our users’ experiences, while at the same time create new services,” says Hatem Bamatraf, senior vice president, network development at du. “We believe the quality of Openwave’s Context Aware Mediation solutions will provide us with the advanced technology needed to deal with all types of traffic, especially online video through Openwave Media Optimiser. These targeted solutions are expected to also help us provide customers with the products and services they really want when they want them, and all at affordable prices.”
Openwave’s Context Aware Mediation solutions operate through an open, IP framework and are expected to serve as a single control point for du’s total traffic management. They will enable policy control, content adaptation and web and media optimisation, enabling du to offer a variety of advanced services, while simultaneously improving the overall user experience.
Openwave Media Optimiser is a scalable, policy-aware video delivery solution that enables the reduction of data transmission costs and works to improve the online video experience across any device. Openwave Web Optimiser uses compression, caching and transcoding techniques to increase data transfer rates over du’s wireless data networks, while decreasing the amount of traffic flowing over the network. Openwave’s Integra platform orchestrates and mediates mobile internet services with a policy-rules engine, allowing each transaction to be processed based on factors including user profile, device capabilities, content and network type.
Openwave Web Adapter takes content requests from mobile phones for standard web sites and converts the web pages into compressed, functional mobile phone-compliant WAP2 pages. Passport allows operators to offer a range of different data access plans to their subscribers, from a monthly recurring plan with specified fair usage limits to a more flexible pay-as-you-go, time-based pass that might be more suitable to the casual data user. And Openwave Media Adapter converts web objects, including audio/video clips and MS Office documents, to a format suitable for mobile handsets.