WATCH: Dunelm launches Grease-inspired campaign showcasing new collection

Dunelm has launched a Grease-inspired campaign showcasing its 2024 spring/summer collection.

The 30-second spot, developed by creative agency Creature London, shows the homeware retailer’s extensive range of furniture, household appliances and kitchenware.

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Meanwhile, the campaign will be pushed out nationwide via TV, broadcaster video-on-demand, connected TV, radio, online and social media.

Dunelm Marketing Director, Sean McGinty said: “We are bringing a little bit of joy into the homes of the UK this spring with our latest iteration of the Dunelm Home of Homes platform.

Creature Creative Director, Josh Dando continued: “In the first Dunelm ‘Home of Homes’ campaign, we focused on the wonderful chaos of the family home, but this time, we’re casting a wider net.

“From hosting couples, morning-sun-swerving students and those who’ve finally got their home to themselves, we see them all find the perfect Dunelm item to solve their interiors dilemma. Set once again to the iconic track ‘You’re the one that I want’, it’s bound to make people across the country sing along, as well as think afresh about how they might be able to bring some spring freshness to their home”.