Layar has created the first Dutch AR magazine with LINDA, with added content, that can only be accessed using a smartphone, on 50 pages of the womens glossy. 120 digital buttons placed throughout link to websites – including sites selling the featured clothing – videos, app stores and phone numbers. This also gives reader access to backstage video footage of the cover shoot.

“It is part of LINDAs DNA to constantly look for new ways to innovate. Now with Layar its possible for the first time to make a real connection between print and digital without ugly QR codes in your magazine,” says Jildou van der Bijl, co-editor-in-chief of LINDA magazine. “Layar adds an extra layer with groundbreaking opportunities for readers and advertisers bringing the magazine alive. Its so much fun to see a pair of wonderful shoes in your favorite magazine and be able to buy them by pressing a button on your phone.”

Layar has also partnered with US DIY magazine MAKE, and nature charity WWF, to create AR-enhanced publications this month.