Through the partnership, marketers will be able to leverage Dynata’s first-party data for ‘coordinated’ global marketing campaigns, making use of seed and lookalike modelling. These audiences will be available through major demand side platforms for channels including email, display, video, mobile, and addressable TV.
In addition, brands will be able to extend their first-party research data into ‘global, targetable custom audiences’.
“Brands worldwide can now create and activate precisely targeted marketing audiences using the known data points of our first-party deterministic data,” said Laura Lewellyn, VP of data strategy and partnerships at Dynata. “Eyeota has a strong reputation for data quality and consultative expertise, and we’re delighted to offer our data on their respected global marketplace through this partnership.”
Dynata’s audiences can be accessed via the Eyeota Audience Marketplace throughout the US, UK, and Australia.
“Eyeota’s proprietary onboarding methodology provides a privacy-compliant, scalable solution for businesses looking to maximise the value of their data,” said Howard Luks, SVP of data products and partnerships at Eyeota. “We’re excited to help a leading research company, such as Dynata, digitise their powerful insights into actionable audiences.”
Dynata is the headline sponsor for the 10th anniversary of our Effective Mobile Marketing Awards, which takes place in London on 14 November 2019. The entry deadline for all awards is 26 July, with an Early Bird deadline on 12 July. You can submit your entries here.