Mobile messaging firm Dynmark has added email to the raft of services available under the Dynmark Direct messaging brand. Dynmark Direct Email is a professional email messaging solution for small and large businesses, which includes reporting and analysis tools.

Dynmark says the introduction of email into its portfolio of mobile marketing tools is in line with developments in the messaging industry – the explosive rate of smartphone adoption seen in recent years has meant that emails are now frequently read on mobile handsets, and as such, email has to be considered an essential part of any mobile marketing campaign. Deploying combined SMS and email campaigns brings further cost savings, says Dynmark, and also ensures more effective campaigns, with higher delivery and response rates.

“The new email service has been introduced in response to demand from clients and fits in perfectly with our strategy for Dynmark Direct” says Dynmark International CEO, Oscar Jenkins. “We’re seeing a clear trend towards integration between different messaging media, and as a tier 1 connected RIPE member of the ISP community we know a thing or two about email.”

Dynmark Direct Email can be provided either as part of Dynmark’s fully managed agency service, or as a web service, where clients log in and directly manage all of their messaging needs.