E-Dialog Snaps Up M3 Mobile Marketing

Email marketing firm e-Dialog is expanding its mobile marketing capabilities with the acquisition of US-based M3 Mobile Marketing. M3 creates and executes full-service mobile marketing programs for global enterprises, while e-Dialog provides e-mail marketing services and solutions with parent company GSI Commerce’s Marketing Services Division.

“The mobile arena holds so much promise and many marketers are excited but simply don’t know where to start,” says e-Dialog President and CEO, John Rizzi. “Nearly all mobile users are carrying a text-enabled phone right now. To ignore that reach would be missing a tremendous opportunity. The passionate team at M3 has already navigated the early challenges of this channel and has built award-winning solutions from which marketers new to mobile can immediately benefit. Our clients can now devise and implement marketing programs that let them create a meaningful customer experience on mobile devices.”

M3’s proprietary platform, COREtxt, was developed for both full-service and self-service applications. It has the ability to segment by any attribute that is stored in the client’s custom mobile database. Since all of COREtxt features operate in real-time, broadcast segments will reflect the most up-to-date mobile activity. The platform incorporates live reporting features, enabling targeting via gender, age, geography, customer preference and other segmentations.

The company also builds data exchange services to import data into COREtxt. Data can also be exported into the client’s CRM system via batch feeds, or, where immediate action is required, a web service API.

“e-Dialog is a company that has been helping organizations effectively connect with consumers through e-mail for years,” says ME Predient and Co-founder, Gary Ackerman. “Our companies share the same core values as it relates to intelligent marketing, and we look forward to empowering e-Dialog’s expansion into mobile. The multichannel marketing vision this represents will truly pay dividends to clients and their consumers.”

M3 will operate as a subsidiary of e-Dialog. Its full team will remain intact and report to e-Dialog CEO, John Rizzi. Gridley & Company, a New York City-based boutique investment bank, provided e-Dialog and GSI with advisory services on the deal.