e.l.f. Cosmetics launches holiday album on Triller
- Monday, December 14th, 2020
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e.l.f. Cosmetics has launched its first campaign on music video-making platform Triller. The firm has teamed up with e up-and-coming artists Halston Dare, Yasmeee, Kiana V, and Rosette, to launch a five-track holiday album, e.l.f. the Hauls, on Triller. It features ‘Jingle Bells (e.l.f. Remix)’; ‘Joy to the World (e.l.f. Remix)’; ‘Deck the Halls (e.l.f. Remix)’; ‘Up On the Housetop (e.l.f. Remix)’; and ‘Auld Lang Syne (e.l.f. Remix)’. e.l.f. tapped creative agency Movers+Shakers to design the campaign and produce the brand’s first-ever album.
e.l.f. has also created mini music videos to accompany each song launching on Triller, as well as versions for Instagram, YouTube, and TikTok. Featuring influencers Loren Gray, Michael Le, and the Bad Wiggies, the videos feature Mini Poreless Putty Primers piled and stacked high to look like rooftops; a decadent wall of Liquid Glitter Eyeshadow; and an indulgent platter of Super Minis Kits laid out like a platter of holiday appetizers.
“We intend to bring holiday cheer to the season in a way that e.l.f. has never done before through music, self-expression and pure joy,” said e.l.f. Beauty CMO, Kory Marchisotto. “The release of our holiday album supports emerging artists, while reaching new audiences through new digital platforms, like Triller. This holiday, we invite every eye, lip and face to e.l.f. the Hauls”
e.l.f. is also offering holiday kits with many of the items featured throughout its musical campaign, available online at https://www.elfcosmetics.com/value-gift-sets/, or exclusively in stores and online at Target. The e.l.f. holiday album, is available for download now via Spotify or Apple Music.