Lime, the environmentally conscious shared e-bike and e-scooter company, has announced the appointment of its first ever chief marketing officer, Duke Stump. Stump had previously spent 15 years at Nike, and most recently, was EVP of brand and community at Lululemon. Additionally, Li Fan, Lime’s head of engineering, will retain her current responsibilities as well as being promoted to chief technology officer.
Stump is best known for successfully leading Lululemon’s first global campaign, This is Yoga, and will be aiming to unite global marketing teams for Lime. Fan will be responsible for leading all areas of Lime’s engineering, including the engineering team she has already tripled in size, as well as overseeing any technical strategy and operations. Prior to working at Lime, Fan served as the senior vice president of engineering at Pinterest.
"Duke and Li will be tremendous assets to Lime's executive leadership team. Duke's global marketing expertise and experience growing some of the most iconic consumer brands will be instrumental to further Lime's mission of micro-mobility," said Toby Sun, Lime CEO and co-founder. "Lime is constantly working to improve rider experience and Li's dedication to this goal is unparalleled. Her successful track record and leadership skills are widely respected throughout the company and she is the perfect fit for this role."
The startup, which was founded in 2017, is currently sitting at a $1.1bn valuation, with hopes of reaching $2bn with its latest funding round. The company’s bikes and scooters have provided over 26m rides to users across five continents.
"It's an honor to join the Lime team – the company brings together what I'm most passionate about: inspiring people and a commitment to being a positive force in the world," said Stump. "I believe we can reimagine urban living through mobility and I'm excited to work with the team to grow Lime as a defining, purpose-led brand throughout the world."