Eagle Eye Solutions, which specializes in mobile voucher issue and redemption, has created what it believes to be the worlds first peer-to-peer SMS gift voucher for the high-street fashion retailer, Oasis. 
The mobile vouchers use Eagle Eyes globally patented technology, which allows redemption in-store by keying in the unique code sent to phones using retailers standard EPoS (Electronic Point of Sale) and Chip & PIN systems. The gift vouchers launch today across all Oasiss UK and Northern Ireland standalone stores, and can be bought from the Oasis website, or from a dedicated microsite in values of 10-300.
To buy vouchers, customers select the voucher amount, input their email address and the recipients mobile number, add a personal message of up to 56 characters, define the time and date of delivery, then confirm that they have agreed to the terms & conditions and opt in to or out of future marketing communications. Payment is by debit or credit card. Once established, Oasis parent company, Aurora Fashions, intends to roll out the mobile vouchers to its other brands Karen Millen, Coast and Warehouse in the first quarter of next year.
According to Eagle Eye Mobile, the solution offers a range of benefits. The mobile vouchers use a retailers existing EPoS and Chip & PIN systems, meaning that no new investment or changes to their infrastructure are needed. Mobile vouchers are more environmentally friendly than paper or plastic versions, with less wastage and a far smaller carbon footprint from creation to delivery. Trials have shown that on average, customers are 10 times more likely to redeem mobile vouchers than their paper, plastic or emailed equivalent. They can be personalised and scheduled to arrive whenever the person giving the voucher wants. And the data captured offers retailers an  insight into consumer behaviour
Through utilising new mobile technology, we can make the shopping experience more accessible to the challenging demands of daily life, says Oasis Managing Director, Sharon OConnor. Building on the success of the first commercial fashion iPhone application, the Mobile Gift Voucher initiative keeps Oasis at the forefront of technological development for the high street.