Ebay redesigns and enhances advertising platform

Ebay has launched a complete redesign of its advertising platform.

The enhanced move, now includes an updated advertising dashboard and a simplified portfolio, all designed to elevate businesses.

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According to the online marketplace, these tools aim to streamline the advertising process, boost listing visibility and drive stronger sales growth.

The updated platform also includes access to custom-built, ready-to-launch campaigns crafted from historical data and Ebay best practices.

It also features trend-based campaigns utilising the marketplace’s AI tools to identify current and emerging marketplace trends, creating personalised, ready-to-launch campaigns.

These campaigns eliminate the guesswork in advertising, Ebay claimed.

Ebay VP and GM of Global Advertising, Alex Kazim, said: “At Ebay Advertising, we are always exploring new ways to incorporate the latest technology and AI solutions to ensure that our offerings are the best they can be for our sellers. We are also constantly engaging in conversations with our sellers, to learn about their journeys and how Ebay can continue to support their evolving needs.

“That’s why we’re so excited to launch the eBay Advertising dashboard and streamlined advertising experience, as we know it will combine advanced AI with our sellers’ appetite for a simple yet highly effective way to grow their businesses.”