eBay has revised its global mCommerce forecast, predicting that it will generate almost $5bn (£3.2bn) worth of sales volume 2011, rather than the $4bn it forecast earlier this year. The company has also revealed Q3 revenues of $3bn, a 32 per cent increase on Q3, 2010. Sales through mobile now account for more than 10 per cent of all purchases on eBay UK, and globally, an item is sold via eBay’s global mobile platforms every second.

“Mobile has fundamentally changed the way people shop, and mobile sales on eBay are growing in triple digits,” notes eBay UK retail director, Angus McCarey. “As mobile continues to blur the online and offline commerce environment, our focus is on enabling all commerce by helping consumers shop anytime, anywhere and with any device, and by helping retailers keep up with technological advancements.

“Retailers need to think about how to meet the demands of the connected consumer, who will soon expect a truly integrated shopping experience that flows from their phone, to the shop and to their Facebook profile.”

More than 20m people have downloaded the core iPhone eBay app, and across all platforms, eBay’s mobile apps have been downloaded over 50m times globally. eBay mobile users visit the mobile site 10 – 15 times a day, and in total, mobile shoppers have bought more than 30m items through the iPhone and mobile site since July 2008.