eBay has launched RedLaser 3.0. the latest version of the barcode and QR code-scanning iPhone app it acquired in 2010.
The app incorporates local availability information from Milo, PayPal mobile express checkout and RedLaser barcode comparison shopping, enabling shoppers to access online and offline inventory, find the best price, buy the item securely and either pick it up at a local store or have it delivered to their front door.
It also features a redesigned interface with easier access to scanning, searching lists and QR code creation, and offers more pricing information for even better results and product coverage. Users can created categorized shopping, wish and gift lists, and share them via Facebook, SMS and email.
RedLaser 3.0 also features eBay’s first mobile retail partnership with toy retailer, Toys“R”Us. App users can buy toys at the best prices and avoid the checkout queues by picking up their gifts from the closest Toys“R”Us retail location that same day. 
“This new version of RedLaser is a major stepping stone in the evolution of mobile shopping,” says RedLaser general manager and senior director of eBay Mobile, Rob Veres. “Through integration with PayPal and Milo we can now offer consumers the unprecedented ability to research online and offline inventory at the same time and purchase their items with a truly seamless end-to-end shopping experience.”
The app is available as a free download from iTunes. Users of the original RedLaser app need to download RedLaser 3.0 separately. There’s a video demo, showing RedLaser 3.0 in action, here.
