Ebay UK extends Love Island pre-loved partnership to All Star season

Ebay UK has extended its partnership with ITV reality show, Love Island to bring its sponsorship to a new All Stars Season.

The move expands on the resale marketplace’s relationship with the reality television show, which was initially introduced last year and kicked off with a multichannel campaign to provide contestants with pre-loved clothing.

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However, now, the partnership will be extended to the first-ever Love Island All Star, which sees past contestants heading into the villa once again in hopes to find love.

As a result, celebrity stylist and Ebay’s pre-loved style director, Amy Bannerman will be sourcing fashion from Ebay, alongside the Love Island styling team, to style the All Stars cast.

Ebay UK Head of Fashion, Jemma Tadd said: “I’m thrilled to continue eBay’s partnership with ITV to be the headline sponsor for the new Love Island All Stars series. Our collaboration with one of the UK’s most iconic TV shows has successfully ignited a pre-loved boom and brought it into the mainstream.”

Love Island Creative Director Mike Spencer added: “We are thrilled that eBay will be the headline sponsor of our first ever Love Island All Stars series. Building on a great two-year partnership with eBay, we can’t wait to see their pre-loved fashion enter the All Stars Villa.

“As a production, we are continuing to work up new ways of showcasing pre-loved items in the show, as well as representing a conscious fashion cycle. We are excited to be elevating this in Love Island All Stars, coming in 2024.”

Ebay also sponsored the television show for a third season earlier this year, becoming its headline sponsor.