eBay Mobile GMV will surpass $8bn in 2012
- Thursday, January 12th, 2012
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eBay has projected its global mobile gross merchandise volume (GMV) to surpass $8bn (£5.2bn) in 2012.
Speaking at the Consumer Electronics Show (CES) in Las Vegas, eBay CEO John Donahoe said: “Mobile plays a significant role in how eBay is enabling commerce and using technology to connect consumers and provide new ways for them to shop when, where and how they want. The success of eBay and PayPal mobile in 2011 surpassed our expectations, and we’re confident that this success will carry into 2012, as more shoppers turn to the convenience of shopping and paying via mobile at the moment shopping inspiration hits.”
eBay says it anticipates continued growth in mobile sales and payments in 2012, as shopping on smartphones and tablet devices becomes increasingly common among shoppers around the globe. eBay’s global mobile GMV reached $5 billion in 2011, more than doubling the 2010 figure.
PayPal, meanwhile, has projected that its global mobile total payment volume (TPV) in 2012 will be $7bn.