Westfield San Francisco will play host to three eBay-powered digital storefronts this Christmas, enabling shoppers to buy direct from the shop window.

Starting today Sony, TOMS and Rebecca Minkoff will have a range of products on sale to shoppers. People simply touch the window glass to begin shopping and after selecting the items they want, they push the order to their smartphone – either by entering their phone number on the digital screen, which generates a text message, or by putting a shortcode URL into their phone.

They are offered the choice of paying with PayPal or alternatively they can select guest checkout to pay with credit or debit card. Shoppers can choose free home delivery from TOMS and Rebecca Minkoff products or pick up their shopping at the Sony Gallery.
The pilot project was created in conjunction with the shopping centre groups innovation wing, Westfield Labs. Westfield says it is committed to shaping the future of retail.