EDMAs 2021

eBay Rolls iPhone App Out to Europe

David Murphy

eBay has announced the launch of  eBay Mobile, a free application for iPhone and iPod Touch users in Europe. The application will enable Apple users to bid, buy and pay for items directly from their mobile devices.
eBay says the application, which is currently available in the US, is among the most popular choice in its category in the iTunes App Store and averages thousands of downloads per day. As of today, eBay Mobile is also available to consumers in Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Switzerland and the UK, as well as Australia and Canada.
According to company data, eBays mobile shoppers spend more per person than the average eBay user, place the winning bid more often than other buyers, and, as a group, are purchasing hundreds of thousands of items each month through their mobile phones.
eBay Mobile offers immediate access to search and My eBay at a glance so buyers and sellers can stay on top of their listings. Users cab also view activity on watched items, and search all eBay auction style and fixed-price listings. A Refine button allows users to narrow a search by category, price or listing type, and theres also a filmstrip viewer that makes use of multi-touch to view and zoom in on listing photos 
The eBay application on iPhone has outstripped our expectations in terms of activity and enthusiasm from our US users, says eBay Mobiles Matt Priddle. With the new international version, millions more iPhone and iPod Touch users can go anywhere and stay connected to eBay without a computer in sight.

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