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eBay launches visual shopping feature on mobile

Tyrone Stewart

eBay Visual ShoppingeBay has introduced an AI-powered feature which makes it easier for people to browse and purchase similar-looking items when on mobile.

Using computer vision technology, the eBay app can now find items that bear a resemblance to the product you are looking at. Tapping the three-dot menu next to an item that catches your eye will bring up search options related to the product as well as a ‘looks like this’ button, which surfaces similar items.

“Our latest feature lets you use words and pictures in a new way to shop, discover and explore on eBay,” said Jonathan Chard, lead product manager for mobile experience at eBay, in a blog post. “It’s a feature that couples our advances in computer vision with relevant filters. It’s leveraging existing technologies and putting them together in a way that creates a seamless, intuitive shopping experience.”

The feature has currently only been rolled out on the eBay Android and iOS apps in the US, UK, Germany, and Australia. Although, it wouldn’t be a surprise to see it introduced globally sooner rather than later, maybe even popping up on mobile web and desktop in the future.

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