Mobile and web IM (Instant messaging) service eBuddy has formed a mobuile advertising partnership with mobile ad network InMobi, effective in 12 countries, including the UK, Ireland, France, Spain, Italy, South Africa, Australia and India. The newly formed partnership in these geographies already accounts for over 20% of eBuddys total mobile ad revenue. eBuddy says it has struck the deal with InMobi based upon the positive results it has seen working with the company over the past four months.
We anticipate excellent results from our partnership with InMobi, says eBuddy CEO, Jan-Joost Rueb. InMobis scale and strength in international markets, combined with eBuddys 240% year-on-year mobile IM growth and more than 9 million unique monthly mobile users, lays the foundation for a hugely successful partnership for both companies. 
