Ebuzzing & Teads Rebrands Ahead of Video Programmatic Push
- Sunday, October 5th, 2014
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Enterprise software company Ebuzzing & Teads is rebranding as Teads as part of a full strategic rebrand that will see the company focusing on its programmatic video platform.
The company hopes the change in name will mark its entry into the next phase of growth for the company, with the aims of disrupting the video advertising industry with its supply side platform (SSP) supporting exclusive outstream video ad formats.
The rebrand follows the successful merger of video ad solution provider Ebuzzing and video ad management SSP Teads in March 2014. Teads pioneered the use of outsteam video formats, which place video ads outside of traditional video streams, in locations such as between two paragraphs in an article, between two images in a spreadsheet or within a newsfeed on a smartphone.
The updated SPP will enable publishers to open up new outstream inventory which can be sold directly, indirectly via managed services or programmatically via private marketplaces and open ad-exchanges.
“Today, we launch the next chapter of our phenomenal growth story,” said Pierre Chappaz, executive chairman of Teads. “Were on a mission to reinvent online video advertising. Our outstream technology is a game changer, allowing premium publishers, who place our ad formats inside their existing editorial content, to offer brand new and massive premium video advertising inventory which simply did not exist at all before. At Teads, we are committed to building the global leader for premium video advertising technology.”