eCommerce firm APG enables what3words addresses to improve delivery service

David Murphy

eCommerce delivery firm APG has announced a partnership with global addressing company what3words that will enable APG’s UK retailer partners to offer their customers delivery to an exact what3words address via a what3words-enabled logistics provider, such as Aramex in the Middle East.

what3words aims to revolutionise the way people communicate locations. It has divided the world into 3m x 3m squares and given each square a unique combination of three words to provide an easy way to find, share and navigate to precise locations, anywhere in the world. For example, ///bands.villa.swung will take you to a precise 3 metre square on Primrose Hill with a panoramic view of London. The technology is available offline, and in 50 languages. It aims to solve the problem of incorrect addresses, and location pins dropped in the middle of buildings. 

Tests carried out by APG in Dubai found that using what3words addresses improved delivery speeds by 42 per cent and reduced the total distance travelled by drivers by 22 per cent compared to using more traditional addressing protocols. 

People can find a what3words address by searching their street address in the app, or through the online map at what3words.com. They can then add the corresponding what3words address to checkout pages with retailers who have turned on the feature. 

“We are thrilled about the partnership with what3words as our retailer partners and their customers can now benefit from a more accurate and frictionless delivery from the first attempt,” said Francois Lazzari, COO and Deputy CEO at APG eCommerce Solutions. “Enabling what3words technology with our key delivery partners will enhance the overall customer delivery experience  which is one of our key focus points. I can already see in the not too distant future the use of what3words for drone deliveries in the middle of the park.”