eCommerce into mCommerce, with Actinic

UK eCommerce vendor Actinic has launched the Mobile Store, a mobile-optimised version of its hosted eCommerce solution which has been developed in conjunction with Oxatis. The Mobile Store enables merchants to automatically create a mobile version of their eCommerce stores.

“As the number of consumers using smartphones and tablets to research and purchase products and services on the move is on the increase, the Mobile Store offers a new revenue opportunity that’s not to be missed,” says Simon Armstrong, marketing manager for Actinic.