The Eden Project has become the first UK organisation to offer a permanent mobile ticketing facility. Following the installation of Swiftpass mobile ticketing technology, visitors who pre-book by phone or online can ask to have their ticket to the environmental centre in Cornwall sent instantly to their mobile phone, and benefit from fast-track entry.
Swiftpass delivers a secure digital ticket directly to the consumers mobile phone. The ticket is then scanned and validated at the entrance, enabling fast and hassle-free entry. Visitors who have not pre-booked and turn up at the attraction to find a long queue can also use the system by calling on the day.
Swiftpass mobile ticketing will enable the registered charity to benefit from significant cost savings, as well as a huge reduction in paper ticket waste and vastly reduced queuing time for visitors. The Eden Project will also derive financial savings from being able to sell tickets directly, rather than through third parties, and from postage, printing and distribution costs – savings that will be ploughed back into the development of the not-for-profit trust.
Swiftpass mobile ticketing will help us relieve the pressures of queuing, and in so doing, greatly improve our overall customer experience says Eden Head of ICT, Jon Curry. Internally, it will also help us to streamline our processes in terms of ticket distribution and redemption. Finally, the reduction in paper ticket waste supports our commitment to becoming waste-neutral.
For Swiftpass, CEO Oliver Seal adds:
We are delighted that the Eden Project is leading the adoption of mobile ticketing technology with the UKs first permanent installation. To be able to improve the visitors experience, while simultaneously making cost savings, is an exciting prospect for the attraction. The reduction in paper ticket waste is an added bonus.