EE is set to cut the prices of its 4G tariffs and introduce the UKs first pay-as-you-go 4G plans.
From 30 October, the operator will offer monthly plans starting at £19, with a 10GB monthly data allowance an entry-level 4G-enabled handset.
EEs cheapest tariff was previously £31, so its a major cut – and surely a sign of the increased competition EE is now facing, after enjoying 10 months unopposed as the sole 4G provider in the UK.
O2 and Vodafone launched their own 4G networks in August, and 3 is set to join the race this December, promising that customers wont have to pay any extra for access for its 4G network – which could prove particularly attractive given its unlimited data plans. 
“One year after launch, we’ve extended the world’s fastest network across 60 per cent of the United Kingdom. But we want to bring the power of 4GEE to even more people,” said EE CEO Olaf Swantee. “That’s why this month we are launching new plans for light users, super users, regular users, data sharers and Britain’s mobile workforce up and down the country.
“Whether they want the flexibility of pay as you go, the UK’s most affordable monthly plans, or to make the most from their smartphone with the world’s fastest speeds and biggest data bundles, EE is the number one 4G network.”
