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EE launches 5G Gaming on the Go Pit Stops

Gabby Fernie

EE has collaborated with global agency, M&C Saatchi TALK to unveil two Gaming on the Go Pit Stops in 5G locations. 

The pit stops, located at Liverpool's Royal Albert Dock Bench and Brighton Pier Pitstop Bench, celebrate EE's new Xbox Game Pass Ultimate add-on, and help players re-immerse themselves into the gaming world. 

Custom built to deliver an enhanced gaming experience for up to three mobile gamers at a time, each bench is fitted with super-fast charging created for mobile gamers and allows EE’s 5G customers to harness the power of the network in each location to ensure smooth, uninterrupted gameplay.

The benches come as the network reveals almost three quarters of British gamers have gamed outside their home in the past 12 months.

In the year that made going for a walk more important than ever before, one in five gamers is now gaming on their smartphone whilst getting their outdoor exercise.  This backs up EE reports of a 31 per cent increase in data usage across some of the most popular mobile games on the network – from the last three months of 2020 to the quarter of 2021.

With nearly half of gamers in the North West and South East saying a faster mobile connection would make them more likely to game on the go, the benches are situated in the perfect location to rest, recharge and reset enabling gamers to get their head firmly back in the game.

“Our recent research shows that gaming on the go is continuing to rise and as the UK’s number one gaming network we wanted to enhance this experience in a fun and truly immersive way," said Director of Marketing Communications at BT and EE, Pete Jeavons.

"In celebration of our new Xbox Game Pass Ultimate add-on, which gives our customers unlimited gaming data and access to over 100 games, our aim is to provide the best gaming on the go experience for our customers. The immersive Pit Stops allow gamers to re-immerse themselves in the gaming world. Connected with our high-performance network and fully charged with the inbuilt superfast chargers for the ultimate uninterrupted game play experience.”